Lauren Gentile joined Epsilon in 2013 as vice president, executive creative director. She has more than 12 years of leadership experience in the creative industry. Lauren leads a digital creative team with expertise across direct marketing channels, specializing in CRM and email creative. Lauren has managed creative for many leading automotive clients; hospitality, financial and retail clients. Before joining Epsilon, Lauren was a creative director at Sears Holdings where she led the Integrated Retail creative team, focusing on email, mobile, app development and experiential design.