IRCE 2016

Internet Retailer Conference & Exhibition


Senior Vice President, Worldwide Marketing

As senior vice president of worldwide marketing for Demandware, Elana Anderson brings extensive experience as a marketing software executive, industry analyst and marketing consultant. Prior to joining Demandware in 2013, Elana was vice president of strategy and product management of IBM's ExperienceOne software group. She's also served in executive roles at Unica and Forrester Research, where she directed Forrester's marketing practice.

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