IRCE 2016
Internet Retailer Conference & Exhibition
Internet Retailer Conference & Exhibition
As senior vice president of worldwide marketing for Demandware, Elana Anderson brings extensive experience as a marketing software executive, industry analyst and marketing consultant. Prior to joining Demandware in 2013, Elana was vice president of strategy and product management of IBM's ExperienceOne software group. She's also served in executive roles at Unica and Forrester Research, where she directed Forrester's marketing practice.