As social media manager for NASA, John Yembrick has one objective: To make people care about space exploration. He uses emerging communications technologies and extraordinary content to advance NASA s outreach to new audiences. John leads NASA s social media team across the agency s 10 field centers and hundreds of projects and programs. He oversees NASA s 500+ social media accounts across 13 platforms reaching more than 30 million people, and manages the agency s in-person NASA Socials events. Previously, John was director of strategic communications for NASA s Ames Research Center in Silicon Valley, where he supervised the communications team, video, web, photo, social media, FOIA, internal communications, community relations and the news media division. Prior to Ames, John led communications for the space shuttle and the International Space Station at NASA Headquarters. John worked for the U.S. Justice Department, leading communications for the U.S. Attorney s Office in Texas.