IRCE 2016

Internet Retailer Conference & Exhibition


Vice President, E-Commerce and Digital Marketing
Really Good Stuff

Larry Wasserman is an experienced strategic marketing executive with a focus on e-commerce, digital media, and direct-to-consumer marketing. His background includes building and managing Internet-based businesses in both startup and corporate environments. Larry has held VP, GM and other leadership roles at companies including Scholastic, Zagat, LivePerson, and Bertelsmann.

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3:45 pm, June 9, 2016
35 Conversion Rate Optimization Tests - And 35 Surprises