IRCE 2016

Internet Retailer Conference & Exhibition

Presenters

  
Director, Digital Marketing
Kate Somerville

Sarah Zylstra Skinner is a marketing executive with more than 10 years experience in digital marketing and e-commerce, in both customer acquisition and retention roles. An analytics junkie with a background in direct response, she understands the value of metrics to drive marketing decisions. As director of digital marketing for Kate Somerville Skincare, a Unilever prestige beauty brand, Sarah leads the dot-com b2c business managing all digital products, programs and marketing strategies.