IRCE 2016

Internet Retailer Conference & Exhibition


Principal Analyst
Forrester Research

As principal analyst at Forrester, Adam focuses on e-business strategy, technologies, solutions and operations, including e-commerce platforms, mobile commerce and in-store commerce technologies. Prior to Forrester, he was vice president and general manager at Alibris, a marketplace for independent sellers of books and media, where he led marketing, product development and operations. Prior to Alibris, Adam was director of marketing for Musician s Friend, a musical instrument retailer.