Alexander Sienkiewicz heads up marketing for SpiraEdge, operator of the online-only swim gear retailer SwimOutlet.com. He is an e-commerce industry veteran with over 10 years of expertise. Before Spiraledge, he was an e-commerce design and marketing consultant. In fact, he joined Spiraledge as the result of a consulting project for the company. His design experience includes redesigning wine.com in 2004 as part of his consulting work.