IRCE 2016

Internet Retailer Conference & Exhibition


Director, Digital
Robert Bosch Tool Corp.

Sonesh Shah is responsible for all digital activities for Bosch Power Tools in North America. His team is responsible for all e-commerce and digital marketing efforts for the organization as well as all product development efforts related to B2B/B2C e-commerce for the Bosch, Skil and Dremel brands. Previously, Sonesh lived in Germany, defining and building the global e-commerce roadmap for Bosch. Prior to that, he spent four years with the Dremel brand, leading the emerging markets business in Asia and Latin America. Sonesh has also held roles in corporate finance, strategy and engineering.