IRCE 2016

Internet Retailer Conference & Exhibition


Senior Manager, Web Analytics
Dick's Sporting Goods

Mike Ross leads the analytics and optimization practices for Dick s Sporting Goods e-commerce business, a sporting goods retailer. Mike works with teams responsible for collecting, reporting, and analyzing data as well as testing difference customer experiences. Mike joined the Dick's Sporting Goods e-commerce department in 2011. Prior to Dick's, Mike held a variety of positions in QVC s e-commerce department, the television-based home shopping network.