IRCE 2016

Internet Retailer Conference & Exhibition


Founder, Co-CEO

Daniel Alejandro Romano is the founder and co-CEO of MentAd, a VC-backed predictive marketing firm. He established the company in 2011 and today MentAd helps e-commerce and other consumer-facing businesses to find and leverage the best customer acquisition opportunities across multiple advertising channels. Earlier in his career, Daniel worked with, a video monetization platform, to help shape the product, grow the business and raise funding. In 2011 Daniel joined, a performance-based advertising company, and helped pave the way for to go public in 2014. He has more than 10 years of experience in the online performance advertising space running multi-million dollar campaigns on Facebook, Google, Right Media and AppNexus, among other channels.

Related Sessions
4:15 pm, June 9, 2016
What's Your Company's Marketing DNA?