Daniel Alejandro Romano is the founder and co-CEO of MentAd, a VC-backed predictive marketing firm. He established the company in 2011 and today MentAd helps e-commerce and other consumer-facing businesses to find and leverage the best customer acquisition opportunities across multiple advertising channels. Earlier in his career, Daniel worked with Sparkeo.com, a video monetization platform, to help shape the product, grow the business and raise funding. In 2011 Daniel joined Marimedia.net, a performance-based advertising company, and helped pave the way for Marimedia.net to go public in 2014. He has more than 10 years of experience in the online performance advertising space running multi-million dollar campaigns on Facebook, Google, Right Media and AppNexus, among other channels.