IRCE 2016

Internet Retailer Conference & Exhibition


Chief Executive Officer, Co-Founder

Ross Petersen is co-founder and chief executive officer of Blitsy, a website for crafters looking to buy supplies to turn ideas into finished projects. The Chicago-based, venture-backed startup also provides videos and live-streaming content featuring creators from every arts and crafts category. Prior to Blitsy, Ross was co-founder of ScrapHD, a digital scrapbooking and software-as-a-service platform acquired by Michaels Stores in 2010. Following the acquisition, Ross moved from Chicago to Dallas to lead Michaels digital footprint as director of digital infrastructure.

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To VC or Bootstrap? Pros & Cons to Fund Your Startup