Sam Norpel is vice president, digital commerce, and a member of the executive leadership team at David s Bridal. She joined the company in January of this year after most recently serving as the vice president of digital transformation and acquisition at Lands End. With nearly 20 years of experience in digital commerce, she has an extensive portfolio of developing e-commerce interactive strategies, digital marketing and analytics for the retail, financial environmental and higher education industries. Prior to her time at LandsEnd, Sam served as the vice president and director of marketing for True Action, an eBay Inc. company. She has also previously worked with brands and clients including Calvin Klein Inc, Donald J Pliner, Charlotte Russe, kate spade new york, Lucky Brand Jeans and many others.