IRCE 2016

Internet Retailer Conference & Exhibition

Presenters

  
Manager, Content Marketing
Z Gallerie

Loren Mattia leads home furnishings retailer Z Gallerie s content and social media marketing strategy, with a focus on creating engaging and customer-focused stories across email, web and social platforms. The importance of brand storytelling has been a common thread throughout his career. After a fellowship at media advocacy non-profit GLAAD sparked an interest in social as an advocacy and marketing channel, Loren moved on to social media agency Vaynermedia where he led strategies for B2B and B2C players like General Electric.

Related Sessions
11:45 am, June 10, 2016
Boost Brand Awareness Via Instagram