IRCE 2016

Internet Retailer Conference & Exhibition

Presenters

  
former Vice President, E-Commerce, Marketing
Donna Morgan & Ali Ro

Amy Madonia, former Vice President, E-Commerce, Marketing, Donna Morgan & Ali Ro Amy Madonia has led e-commerce and digital marketing efforts for many fashion and beauty brands over the course of her 15-year marketing career. She was the first e-commerce hire for Wrangler Jeans and launched their first e-commerce site. With a record that includes growing e-commerce sales for Nautica, Michael C. Fina and Hanes, May has been responsible for P&L ownership, site merchandising, content and promotion development, analytics, social media and mobile optimization. In addition, she is skilled in ROI analysis, forecasting, user experience, testing and site operations as well as digital channels including SEM, affiliate, email, remarketing and display.

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Let's Get Tactical: Analytics