IRCE 2016

Internet Retailer Conference & Exhibition


Chief Marketing Officer

In addition to his role as CMO at, Marc Lobliner is owner and chief executive officer for the EthiTech Nutrition and MTS Nutrition supplement companies. A professional bodybuilder, Marc served as vice president of the American Natural Bodybuilding Federation; partner in Hollywood Militia Training; and president of The Uprising Muscle Camps, a non-profit. He publishes, an online health and fitness publication, and owns the clothing line Machine Training Gear. As CEO of Scivation, a multimillion-dollar, globally distributed sport nutrition company, Marc launched and developed Team Scivation, an online personal training and diet program with more than 70,000 members. Prior to starting Scivation, Marc was a co-founder and chief marketing officer for the Sylvester Stallone sports nutrition company, INSTONE, LLC. Marc also spent more than four years working for Weider Publications Muscle & Fitness, FLEX, Men's Fitness and Muscle & Fitness Hers magazines.