Andy Hoar is one of the world's leading authorities on b2b and b2b2c e-commerce and has authored several seminal pieces of research in the space. Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles in Silicon Valley. He helped develop Yahoo s Web2Store local shopping initiative, co-founded an e-commerce company and created products in both the consumer Internet and mobile software spaces. Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in Integrated Marketing from Northwestern University.