IRCE 2016

Internet Retailer Conference & Exhibition


Vice President, Chief Marketing Officer

Eric Grunewald is responsible for e-commerce strategy, omni-channel marketing, creative services, information technology and call center operations at is a distributor of consumer and commercial loading, hauling and transportation equipment and sells primarily through its own web sites and Internet marketplaces. Eric has held management positions with Northern Tool & Equipment, Eastbay and In these positions he has gained extensive experience in online and offline marketing, creative services, and producing effective omni-channel marketing campaigns in partnership with leading brands like Nike, adidas and Under Armour.