Adam Greco is Senior Partner, WebAnalyticsDemystified, and a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Adam managed accounts large and small and helped clients maximize their use of Omniture technologies. Adam later went on to manage the web analytics program at Salesforce.com. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe SiteCatalyst and The Adobe SiteCatalyst Handbook: An Insider's Guide.