Bala Ganesh oversees marketing strategy for UPS s retail and consumer goods segment. He joined UPS in 2012 as product manager supporting UPS My Choice and social media/mobile integration within the company s Customer Technology Management group. Before joining UPS, Bala was responsible for strategy development and mergers and acquisitions with the healthcare procurement company MedAssets. From 2006 to 2010, he led consulting project teams for McKinsey & Co. He also has worked as an aerospace engineering researcher at the Georgia Institute of Technology.