As digital strategist for Sears Holdings, Jeff Faye drives multimedia innovation and content effectiveness through existing and exploratory programs. Jeff has managed both creative and technical development for the Sears, Kmart, Kenmore and Craftsman brands. He has evolved the digital video program at Sears where his work has created large increases in video distribution, clicks, views and value, across hundreds of millions of interactions. Before Sears, Jeff provided marketing consulting and product development services to small and emerging brands. His writing has appeared in nationally distributed publications and campaigns.