IRCE 2016

Internet Retailer Conference & Exhibition


Senior Program Manager, Content, Social Media Strategy
Advance Auto Parts

Val DuVernet uses her passion for storytelling to create content for multiple platforms and channels. She leads content initiatives at Advance Auto Parts that reach B2C and B2B audiences, weaving content into the learning, shopping and social media experiences to drive engagement and create customers. Prior to Advance, Val operated a national licensed business for Sears. Flowers By Sears, where she led marketing for small businesses and led the initial team that developed product taxonomies for