Ken Cassar oversees Slice Intelligence s research agenda, identifying and contextualizing e-commerce industry trends from Slice s panel of 4 million U.S. online consumers. Ken brings a rich online retail background to Slice Intelligence. Most recently, Ken was senior vice president, media analytic solutions at Nielsen, where he developed innovative digital commerce measurement and advertising effectiveness solutions. Prior to Nielsen, Ken was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. His prescient outlook on fledgling e-commerce industry was a key contributor to Jupiter s dominance as a digital media zeitgeist at the dawn of the Internet.