IRCE 2016

Internet Retailer Conference & Exhibition



Matthew Butlein is the president of Freshpair, an online retailer of men s and women s underwear and the creator of National Underwear Day. The company s unique marketing approach has resulted in a number of innovative programs, namely the world s first at-home try-on program for bras and an underwear subscription service. Freshpair s aim to take underwear into the forefront of fashion has previously won the company a place in the Internet Retailer s Hot 100. Matthew started in Freshpair s marketing department right after college, was promoted through marketing and, in 2011, became president of the company.