IRCE 2016

Internet Retailer Conference & Exhibition


General Manager, Lead Strategist
Vertical Rail

A 15-year veteran of search engine optimization and pay-per-click advertising, Linda Bateman began her marketing career in the remote Internet wilds of Alaska tourism. While honing her optimization and strategy development skills, she found her true calling in e-commerce marketing and has worked in both agency and in-house capacities. She identified in the industry a need for a specialized form of shopping channel marketing and co-founded the e-commerce marketing company Vertical Rail, where as general manager and lead strategist she manages a staff of 16 and oversees a growing client list.