IRCE 2016

Internet Retailer Conference & Exhibition


Director, E-Commerce Operations
Sleepys, The Mattress Professionals

Kareen Balsam is a seasoned e-commerce professional with more than 10-years of experience in omnichannel retail strategy and support. In her current role as the Sleepy's e-commerce operations director she leads the content and functional roadmap for multiple pure-play e-commerce and multi-channel mattress brands. Previously she led the team at and helped launch Kareen's background and former career as a professional modern dancer gives her a unique perspective on life and business where creativity and collaboration are emphasized.